30 Mar 2023 Podcast: Guest – Finding Market Opportunities & Leaning into Disruption with Ruben Garcia
US real estate influencer Ruben Garcia joins the podcast to shift your mindset about what’s really possible in property.
Ruben is a real estate agent, coach, consultant and investor based on the US east coast. He’s had huge success in sales and business development and is now focused on giving away all of his secrets and strategies.
There’s many key lessons for Australians who are used to following a ‘tried and true’, longer-term approach to property investment.
Ruben has switched modes to the short-term market and is seeing an instant pay off. He says it is just one example of the importance of getting clear on your goal, and then working out what is the best strategy and vehicle to get you there.
He’s also focused on the power of disruption – doing things that others aren’t doing, and grasping the opportunity that fear and risk brings.
Connect with Ruben: https://linktr.ee/Provenbyruben
Enjoy!
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If you find yourself in this situation, what should you expect, how can you prepare and how do you work out your next move in property finance?
In this episode, Evelyn and Maddie cover all the ins and outs around your fixed rate expiry to help you get ready.
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Please find a Podcast summary below with the interview highlights:
The podcast episode begins with an Acknowledgement of Country, recognising the Traditional Owners of the land and paying respect to Elders past, present, and emerging.
Evelyn and Maddie, mortgage brokers and hosts of You Have My Interest, aim to provide tips and tools to help listeners navigate their financial journeys. In this episode, they interview Ruben, a North Carolina-based real estate agent, investor, and coach, whom Evelyn met at FinCon, a finance conference in the US.
Key Highlights:
- Ruben’s Real Estate Strategy:
- Ruben has built a diverse real estate portfolio, focusing on short-term rentals, long-term rentals, and even renting out an RV.
- His primary goal has been to generate cash flow to cover his household expenses, achieving this through creative investments and focusing on risk mitigation.
- He highlights the importance of having a clear goal before choosing an investment vehicle, emphasising strategies that align with specific financial objectives.
- Short-Term Rentals vs Long-Term Rentals:
- Ruben transitioned many of his properties from long-term rentals to short-term rentals for higher cash flow and better property maintenance.
- He discussed the benefits of short-term rentals, such as frequent inspections and higher revenue, while addressing risks by targeting family-friendly tenants and using professional property management.
- Creative Property Marketing:
- Ruben uses themes to make his rental properties stand out, such as a farmhouse style, a botanical theme, or a world-inspired concept.
- Marketing strategies include documenting property renovations on social media, showcasing transformation stories, and leveraging positive reviews to attract clients.
- Investment Philosophy and Tips:
- Ruben stresses the importance of having a well-defined goal, embracing disruption, and thinking long-term, even during uncertain market conditions.
- He recommends beginner investors attend meetups, consume relevant content (e.g., BiggerPockets), and network with like-minded individuals to build knowledge and confidence.
- Advice on Property Acquisition:
- Ruben seeks properties with potential for value-adding renovations, focusing on location and features appealing to families (e.g., cul-de-sacs, fenced backyards).
- He avoids over-leveraging by prioritising slower, stable growth, preferring to use his own funds instead of constantly pulling equity.
- Insights on Market Trends:
- The US property market has faced rising interest rates, currently around 7-8%, but Ruben sees opportunities in disruption. He remains focused on long-term goals, regardless of short-term challenges.
The episode wraps up with Ruben sharing his social media handles (Proven by Ruben) and encouraging listeners to connect with him online to follow his property renovation journeys. Evelyn and Maddie highlight the importance of being strategic and goal-oriented in property investment, inviting listeners to explore their services through a Discovery Call.
This episode offers valuable insights into property investment strategies, particularly in leveraging short-term rentals, creative marketing, and long-term financial planning.